ProductEdge.ai is a Sydney-based AI consulting firm helping online retailers transform operations and customer experiences with tailored AI solutions.

Founded by Ned Moorfield, an ex-Google and Eventbrite product leader and Co-Founder of GoCatch, ProductEdge.ai brings 20+ years of expertise across eCommerce, marketplaces, FinTech, and AI. Ned’s experience includes scaling GoCatch to $30M in revenue and driving product innovation at global leaders like Google and Immutable.

We specialise in helping online retailers accelerate generative AI adoption—unlocking efficiency gains and driving revenue growth. Our recent work includes delivering AI solutions for a $300M+ retailer that saved the equivalent of 2 FTEs and boosted marketing-driven revenue by 2%.

Our solutions for online retail include:

• AI-powered workflow automations (customer service, marketing ops, internal processes)
• AI chatbots for both customer and employee use
• AI-enhanced personalisation for marketing and merchandising
• AI opportunity assessments to prioritise high-ROI use cases.

Flexible engagement models include:

• Embedded experts working alongside your team
• Project-based delivery with clear outcomes
• Workshops & facilitation to inspire adoption and upskill your team.
• We help ambitious retailers stay competitive by turning AI potential into tangible business results.