THE NATIONAL ONLINE RETAILERS ASSOCIATION
FeedOps
Australia

FeedOps: AI-Powered Product Feed Optimisation for Every Sales Channel
FeedOps helps retailers, marketers, and agencies drive more sales with less spend by turning product data into a competitive advantage. In a world where algorithms decide which products shoppers see, your feed is your most powerful sales asset. FeedOps enriches and optimises your product data so ads match shopper intent, marketplaces rank you higher, and AI channels understand and recommend your products. The result is greater visibility, higher conversions, and improved ROI—without increasing ad spend or workload.

Connect Once, Sell Everywhere
FeedOps integrates seamlessly with your existing systems, from ecommerce platforms like Shopify, BigCommerce, Magento, WooCommerce, Salesforce Commerce Cloud, and NetSuite, to ERP and POS systems such as Microsoft Dynamics and Lightspeed. It also supports flat files, Google Sheets, and custom data sources. Once connected, your catalogue is kept clean, accurate, and channel-ready through automated validation and AI-powered enrichment, including missing attributes, optimised titles, and expanded product categories.

Channel-Perfect Distribution
Your optimised feed is tailored for every revenue-driving channel: Google Shopping, Performance Max, Microsoft Ads, Meta Advantage+, TikTok Product Ads, Pinterest Shopping, Amazon, eBay, affiliates, local inventory ads, email marketing platforms, and emerging AI surfaces like Google AI Mode and Microsoft Copilot. FeedOps handles formatting, policy compliance, and continuous improvements for each channel, so your products stay visible, relevant, and compliant.

Proven Results
Clients typically see double-digit lifts in click-through rates, marketplace page views, and non-brand reach. Speedo Australia achieved a 33% lift in non-branded search terms, an 18% increase in impressions, and an 11% boost in clicks. Auto One saw organic shopping revenue rise by 139% in just one month.

Built for Collaboration
FeedOps is trusted by performance-focused agencies who know that great campaigns start with great product data. We don’t compete—we collaborate, staying invisible when needed and aligning feed strategies with your campaign KPIs. We handle feed headaches, from disapprovals to marketplace mismatches, freeing agencies to focus on high-value work.

Enterprise-Level Service at Affordable Pricing
FeedOps delivers enterprise-grade feed optimisation with AI enrichment and white-glove support, but without enterprise bloat or cost. Plans start from $550/month (AUD) for fully managed feeds across core ad channels, with tiers adding local inventory feeds, affiliate expansion, and marketplace support with order/shipping sync. All plans include unlimited SKU syncs, feed rules, bulk enrichment, and priority support from a dedicated feed specialist.

FeedOps gives you the technology, expertise, and partner ecosystem to keep your products competitive—across every channel that matters.

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