AB Tasty is the platform for customer experience optimisation, with features like experimentation and personalisation, feature experimentation and rollouts, product recommendations and merchandising to streamline your users along the buyer journey.

Whether your KPI is a fast conversion, a subscription, or frequency of use, our platform is built to optimise every digital touchpoint from paid landing page to mobile checkout. Our backend does the heavy lifting, with components like advanced data collection, industry-leading statistical models, machine learning and AI.

Our interface, on the other hand, is built for ease-of-use and optimised around the inimitable input of human creativity to let you deploy winning experiences—fast.

AB Tasty is a global provider of customer experience optimisation software, with 10 offices around the world and more than 240 employees. Current customers include David Jones, Sydney Airport, Aesop, Penfolds, KING Living, and over 1100 others.